Introduction

The Entrepreneurship for Rural Tourism Growth series brings together interdisciplinary research and practical insights to show how innovative entrepreneurial approaches can stimulate rural economies while preserving cultural heritage and environmental resources.

Bridging theory and practice, the series covers a wide range of themes, including community-based tourism, agritourism, social entrepreneurship, and sustainable practices such as waste management and gastronomy tourism. It also explores emerging dimensions like digital transformation, advanced technologies (GIS, AR/VR), and the integration of renewable energy and resource-efficient models.

Featuring comparative case studies and evidence-based research from India, China, Malaysia, Nigeria, and beyond, the series offers a global perspective on international best practices and localised solutions. Inclusivity is emphasised through discussions on women’s leadership, community participation, and innovative financing mechanisms such as crowdfunding and public-private partnerships.

Key Features

• - Comprehensive coverage of rural tourism, entrepreneurship, and sustainability.
• - International case studies spanning diverse regions.
• - Integration of emerging technologies such as GIS, AR/VR, and digital platforms.
• - Focus on inclusive development, including indigenous communities and women’s leadership.
• - Practical insights into alternative financing models and sustainable tourism practices.

Target Readership :

Academics, researchers, students, and policymakers in tourism, sustainability, and entrepreneurship.